Wednesday, August 08, 2007

Jargon Busting Going Forward

Stockport Metropolitan Borough Council is pushing the envelope on enabling customer focused communication with its stakeholders.

The aim is apparently to remove meaningless twaddle from its Internet presence to enhance the customer experience. As this Google search shows they need to step up to the plate and give it one more heave, in order to ensure a truly satisfactory customer experience.

"Going forward" the council has done some "blue sky thinking" on how to "flag up" jargon in its "information architecture" using "joined up thinking". Alas as the links in the previous sentence indicate they may not have succeeded.

If you want a plain English explanation for this waffle, see Dizzy Thinks here.

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