Tuesday, January 30, 2007

18 Doughty Street's Tax attack advert

Just in case you were not aware, the good people of 18 Doughty Street have now put their "tax attack advert" online. You can view it here.

I thought it was an interesting ad, aiming to show all the things that could end up getting taxed in a very effective way. In many ways in fact all the things they did show are already taxed in one way or another.

There is of course an interesting other angle. People at the higher end of earnings tend to get a tax return to fill in, which asks lots of questions about what you do. People at the lower end now get to fill in lots of intrusive forms as well to get tax credits.

You can give feedback of what you thought of the add here. Tim Montgomerie has this piece in the Times today covering what he thinks of the current political spectrum here.

The tax payers alliance website is here.


Ellee said...

Good to see you giving it a plug too, but did it need the busty blonde at the end? It did get over its message in a light hearted way, this would be great for a cinema.

Benedict White said...

Ellee, good question!

All the thiings which needed a swipe card are in one way or another taxed, so I suppose the implication was *cough* could the blonde be next!

I suspect it could travel quite fast as a viral add.